Designing The Brand Experience

'Designing the Brand Experience' showcases some of the best designs and corporate identiites in the world. Corporate identity affects all parts of a company, it allows sustainable and understandable corporate communication, and it is a scalable strategic approach tailored towards specific goals of a corporation and its customers. 'Designing the Brand Experience' collects nearly 150 corporate identity projects, demonstrating how a brand succeeds in visual implementation, message communication and conduct. The rich content and extended coverage on multi-industry of this book would be the valuable references for you to carry out similar corporate identity projects.