₱290.00 ₱1,890.00 You save 84% (₱1,600.00)
Mobile devices are fast becoming the #1 means of digital communication. If you want a sustainable future foryour nonprofit, you need to have a strongpresence on prospective donors' tablets andsmartphones.
Statistics prove that the most successful online fundraising campaigns are those designed for portable devices--from 2-inch smartphone screens to 17-inch laptops. In this groundbreaking book, social media pioneerHeather Mansfield offers everything you need to know to conceptualize, build, and maintain a mobile and social fundraising strategy to dramatically increase donations.In Mobile for Good, Mansfield takes you step by step through the entire process. Learn how to:
Master your mobile fundraising strategyCreate a strategic plan flexible enough to handle changes in technologyDesign a website and emails that workon both mobile devices and computersChoose the best mobile and online tools based on your budget and your donor demographicsBuild a system that tracks, evaluates, and reports campaign resultsMaximize the potential of Facebook, Twitter, LinkedIn, and other sites
Whether your goal is to raise more funds online, launch a new program, or increase your capacity to maintain current operations, creating and executing a mobile andsocial media strategy is a small investment that packs a big punch. Apply the lessons of Mobile for Good, and your organization can and will raise more funds than ever.
| ISBN | 9780071825467 |
| Categories | Business and Economics, Highlight, New Arrivals, Non-Fiction, Non-Fiction: Personal Development, PH New Arrivals, PH New Arrivals NF |
| Author(s) | Mansfield, Heather |
| Publisher | McGraw-Hill Education |
| Weight | 0.505 kg |
