This Is Seat

Spain, a land full of light and life, brimming with emotion and creativity, is the home of SEAT. Here, passionate perfectionists design and develop cars with a unique ideal character, beautiful and functional, the ideal marriage of technology and quality. These are cars for people with a young and urban lifestyle. This is SEAT presents an exciting brand known for automotive icons like the Ibiza and the Leon, a brand that is always on the move. In the book, you'll meet the people behind the vehicles and learn why they are so dedicated to continuously improving an already excellent product. Readers will get a front-row seat for the development of the 20V20 SUV concept car, sharing in each step of the development and design process. This is SEAT provides an inside look at the beating heart of a major automotive brand and shows how a sketch becomes a vehicle with unmistakable design DNA, and how a vision grows into a breathtaking reality.